You’ll have a hard time selling a home or booking showings if you don’t have good photos. Here’s why you need to invest in real estate photography.
Improve the Turnaround Time
Once you learn how to take real estate photos, you’ll start to notice the massive effect it has on the level of interest in your listings. Most homes with professional photography sell much faster than ones that don’t.
Get More Money from the Listing
Photography for real estate also helps you get higher offers from the people who are submitting. A high-quality picture communicates a sense of quality in how the house is built, what its standing is to the surrounding area, and whether the home will appreciate quickly.
Remember the ROI Will Likely Pay for Itself
How much does a professional real estate photographer cost? The going rate can vary. Some charge by the hour. Some by the number of photos. Some by listing. But let’s say you pay an average of $500 per listing for photographs that help your home sell 5% higher. Assuming your home sells at $150,000 instead of $143,000 (following this scenario), you paid $500 to get a $7,000 increase in sale price. Not bad, huh?
So What Makes a Photo Professional?
To put it simply, the person behind the camera. Here are some elements your real estate photographer should have in place.
1. Camera Equipment
The top camera equipment picks vary each year. At the bare minimum, you’ll need a DSLR camera, with a lens minimum anywhere from 16-24 mm. Other useful equipment includes a gimbal for balance and various lenses to snap indoor and outdoor photos at varying lengths without losing resolution.
2. Taking Multiple Photos
Snap from more than one angle and take multiple pics from each angle. This can help you extract a usable photo even if one element is off a time or two between frames.
3. Reviewing the Materials with Your Input
Great real estate photographers bring you into the process. They explain what they’re doing. And they make sure that their pictures align with your goals and objectives.
4. Attention to Background Detail
You’ll want a photographer who pays as much attention to background images as he does the primary subject. Make sure nothing is embarrassing or out-of-place in the photograph and that colors and light are as flattering on each room as possible.
5. Literacy in the Technical Specifications
Amateur photographers believe they’re good if they just pull out a phone and snap a few pics, then upload. But great real estate photographs require more.
Real Estate Photography Gets Results
Treat real estate photography like it’s more than just an afterthought. Invest in getting up the very best pictures you can. Measure the difference in turnaround time and sales price while you’re at it.
You’ll want a photographer who understands image sizes and takes pics with both the online listing and a magazine advertisement in mind. That requires different resolutions, so get someone well-versed enough to understand that. Or do it yourself with this handy guide.
Real Estate Photography Gets Results
Treat real estate photography like it’s more than just an afterthought. Invest in getting up the very best pictures you can. Measure the difference in turnaround time and sales price while you’re at it.